Rachel Albanese

Objective:

Results-driven Digital Marketer and professional Graphic Designer with expertise in content creation, website optimization, email campaigns, and social media management. Proficient in Facebook Ads, analytics reporting, and graphic design. Seeking opportunities to leverage my skills and experience to drive digital marketing success.

Professional Experience:

Freelance Digital Marketer | Self Employed - Margate City, NJ | November 2020 to Present

  • Business Certification in Digital Analytics and Optimization from Rutgers University.

  • Provide digital marketing services for a local real estate broker.

  • Manage social media accounts, including content creation and video production.

  • Create and optimize Facebook and Instagram ads.

  • Craft engaging email marketing campaigns.

  • Generate and analyze analytics reports to measure performance.

Social Media Manager and Content Creator - Part Time | JASM Consulting - Ocean City, NJ | November 2021 to May 2023

  • Developed social media content for up to 10 clients, ensuring brand consistency.

  • Created and executed marketing campaigns, scheduling weekly content.

  • Produced and edited videos for YouTube channels, including client setup.

  • Managed Facebook Ad spend for multiple clients, providing monthly performance reports.

  • Applied graphic design skills to enhance social media visuals.

Graphic Designer | Social Media Link - New York, NY | May 2012 to June 2020

  • Designed various marketing materials, including landing pages, brochures, and posters.

  • Conducted short-format video editing for diverse platforms.

  • Ensured quality control by checking and approving color, text format, and image scaling for print production.

  • Produced proofs for review and incorporated feedback into revisions.

  • Collaborated with printers to request quotes, samples, and submit approved artwork.

  • Mentored and managed a Junior Designer.

Skills:

  • Content Creation and Marketing

  • Website Optimization

  • Email Campaigns

  • Facebook Ads

  • Social Media Management

  • Graphic Design

  • Video Production and Editing

  • Analytics Reporting

  • Email Marketing

  • Canva, Hootsuite, Buffer

  • Google Analytics

Certifications and Licenses:

OMCP® Digital Analytics and Conversion Professional

For more experienced digital marketers, the OMCP certification verifies deeper skills, experience, and education required to implement digital marketing practices as a specialist. Customers, co-workers, employers, and clients can be assured that an OMCP with current status has verified, up-to-date skills in digital marketing.

Content Marketing Foundations

A completed training program from Rutgers University in the strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action according to business goals.

Meta Certified Digital Marketing Associate

The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on the Facebook App, Instagram and Messenger.

Education

Associate in Arts (AA) in Communication Design | Fashion Institute Of Technology - New York, NY 9/2010 to 5/2013

BA in Media Studies with a concentration in Documentary Video Production | State University of New York at Buffalo - 9/1993 to 1/1996

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