Marketing Operations & Product Marketing Leader

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Rachel Albanese

I’m Rachel Albanese, a marketing operator with 25+ years of experience across creative, digital, and performance marketing. I specialize in building and optimizing marketing systems that drive growth—from go-to-market strategy and campaign execution to analytics, retention, and customer experience.

I’ve led marketing across retail, hospitality, and small business environments, combining hands-on execution with data-driven decision-making to improve performance, increase customer engagement, and scale operations.

  • Build and evolve brand positioning across digital and physical touchpoints, ensuring consistency in voice, messaging, and visual identity.

  • Manage marketing systems, platforms, and workflows while analyzing performance data to optimize campaigns, improve ROI, and drive efficiency.

  • Plan and execute integrated campaigns across channels, aligning messaging, audience targeting, and timing to support business objectives.

  • Develop loyalty, lifecycle, and engagement strategies that increase repeat business and strengthen long-term customer relationships.

 

  • Multi-channel campaign development (social, email, web, paid media)

  • Paid media strategy and optimization (Meta Ads, audience targeting, budget management)

  • Website development and optimization (WordPress, Squarespace, SEO)

  • Marketing analytics and reporting (Meta, Google Analytics, email platforms)

  • Content production (video, design, motion, AI-assisted workflows)

Marketing & Creative Execution Capabilities

META PAID ADS

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META PAID ADS 〰️

Facebook Ads Management

  • Provide strategic guidance for each initiative.

  • Identify key messages, images, and value propositions that resonate with your audience.

  • Review and perfect ads, targets, budgets, and strategies.

  • Analyze reports, extract insights, and propose solutions.

  • Stay updated on industry trends and best practices.

  • Monitor performance daily for optimal results.

  • Create new ads, ad sets, and campaigns.

  • Embrace a holistic approach to media across various platforms.

VIEW THE WORK