Marketplace Realty is an established real estate firm with a strong investment in digital advertising to drive lead generation and brand visibility. I partnered with the leadership team to strengthen their marketing strategy across social, email, and paid media channels.

Objective

Improve campaign performance, create consistency across marketing channels, and better leverage data to drive more qualified leads and engagement.

Approach

Strategic Planning & Content Development
I worked directly with leadership to plan and execute weekly marketing initiatives across social media, email, and print. This included developing content strategies aligned with active listings, market trends, and audience behavior.

Social Media & Content Execution
I managed the full social media lifecycle, including:

• Designing branded social content (static and video/reels)

• Managing and scheduling content through Facebook Planner

• Maintaining a consistent and professional brand presence across platforms

Paid Media Management
I developed and managed Facebook and Instagram advertising campaigns focused on lead generation and brand awareness. This included:

• Building targeted ad sets using custom audiences and geo-targeting

• Designing high-performing ad creative

• Continuously optimizing campaigns based on performance data

Performance Tracking & Optimization
I delivered monthly reporting across Facebook, Instagram, Mailchimp, and Google Analytics, translating data into clear insights. These reports informed ongoing campaign adjustments and strategic decisions.

Results

• Improved alignment between content, advertising, and business goals

• More targeted audience reach through refined segmentation and geo-targeting

• Increased efficiency in campaign execution and reporting workflows

• Established a data-driven approach to ongoing marketing decisions