Marketplace Realty — Integrated Marketing & Lead Generation Strategy
Marketplace Realty is an established real estate firm leveraging digital advertising to drive lead generation and brand visibility. I partner directly with leadership to develop and execute a cohesive, performance-driven marketing strategy across social, email, and paid media channels.
OBJECTIVE
Improve lead quality, increase campaign efficiency, and create alignment across marketing channels to support business growth.
STRATEGY & EXECUTION
Integrated Campaign Strategy
Collaborated with leadership to plan and execute weekly marketing initiatives aligned with active listings, market trends, and audience demand.
Developed a unified approach across social, email, and paid media to ensure consistent messaging and stronger funnel performance.
Performance Tracking & Optimization
Developed a data-driven approach to campaign management:
Delivered monthly performance reporting across Meta Ads, Mailchimp, and Google Analytics
Translated campaign data into actionable insights for leadership
Optimized campaigns based on audience behavior, engagement, and conversion trends
Social Media & Content Execution
Managed the full content lifecycle across Facebook and Instagram:
Designed branded social content (static, video, and reels)
Planned and scheduled content using Facebook Planner
Maintained a consistent brand voice and visual identity
Aligned content with listings, promotions, and seasonal opportunities
Paid Media & Lead Generation
Owned strategy and execution of Facebook and Instagram ad campaigns focused on lead generation and brand awareness:
Built targeted ad sets using custom audiences and geo-targeting
Designed high-performing creative optimized for engagement and conversion
Continuously tested and optimized campaigns based on performance data
Aligned ad strategy with business goals and active inventory
Video Walk Through
This video was created using a hand held gimbal. It was shot on my android phone in landscape view. This listing was a million dollar listing - it sold!
Google Maps Square Video
The intention of this short social square was to get people’s eyeballs on the proximity of the house to the water. This is a screen-record of google maps cropped into a 1080 square. Posted in on Facebook and Instagram as a boosted post.